Established in October 2017, Ethitrade has been engaged by The Asia Foundation (supported by DFAT) to develop a blockchain based food provenance platform. The initial implementation for the platform is tracking dragon fruit from farms in Vietnam, to consumers in Australia.


  • Role: Founder/Director
  • Founded: 2017
  • Industry: Technology


Micro, small & medium enterprises (MSMEs) are a critical component of the economic fabric in developing economies. Collectively these businesses represent the single largest factor determining the future growth and prosperity of the world’s emerging economies. This sector currently suffers from restricted access to business resources, market information, sales opportunities and financial services. And, notably, from a stark under-participation by women owners.

Ethitrade was established to power inclusive economic growth on a global scale. Our platform is designed to digitally uplift millions of emerging economy micro, small and medium enterprises (MSMEs) by delivering:

Identity & Trading History

Bringing reputation and trust to MSMEs

Provenance & Assurance

Tracing goods through the supply chain for greater transparency

Business & Market Insight

Business benchmarking and great insight into market performance

By digitally uplifting millions of emerging economy MSMEs with provably authentic products & services into global direct-to-consumer marketplaces (whilst maintaining the role and relevance of sovereign regulators) we aim to unlock and support multi-billion dollars in new and inclusive global trade.